玩具俄罗斯玩具市场
俄罗斯玩具市场电子书其中目录，需要本书请到各玩具QQ群中下载！
3、一般市场
8、玩具市场
13、销售结构
14、俄罗斯礼仪
俄罗斯介绍
Russia – the largest
country in the world
With a total area of 17.1 million square kilometres, Russia is the largest country
in the world. The average density of the population of 141.9 million is only about
8.3 inhabitants per square kilometre. Almost 75 per cent of the population live
in urban regions, so it is no wonder that business, fi nance and the retail trade in
Russia are restricted to the regional metropolises.
Source: Federal State Statistics Service, 2010 / Germany Trade & Invest, 2010
俄罗斯各地人口
Structure of population 2010
City Federal district Population
Moscow Central Russia 10,563,038
Saint Petersburg Northwest Russia 4,600,276
Rostov Region South Russia 4,229,505
Novosibirsk Region Siberia 2,649,871
Omsk Region Siberia 2,012,092
玩具市场发展潜力
Development potential of
retail trade
• In terms of the attractiveness of the retail trade, Russia is still the leader in
Eastern Europe and one of the top destinations for foreign investment.
• The modern forms of retail trade and the establishment of trading chains continued
to develop dynamically in 2009, whereas the importance of unregulated
markets and fairs declined.
• The specialist trade dominates heavily in Russia; the sales share of so-called
hypermarkets is larger than in other market segments.
• The Ministry of Economic Affairs expects retail trade sales to grow by at least
4 per cent in 2010 and 2011.
Source: A. T. Kearney, Global Retail Development I
在俄罗斯，玩具销售约1500名儿童的店铺，其中500是在莫斯科
在圣彼得堡260。此外，还有5000多超市/大卖场
与集贸市场和100多个互联网售卖的儿童产品。
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